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Long-known for its ingredients insight and knowledge, skincare brand adds new online “decoding tool” that analyzes ingredients in any formula using INCI.
April 27, 2023
By: Christine Esposito
Editor-in-Chief
Paula's Choice has unveiled a new Beautypedia Skin Care Ingredient Checker, which the skincare company bills as a new “decoding tool that allows consumers to instantly analyze the ingredients in any skin care product in seconds, cut through trend-based hype and learn how the ingredients rate based on cited scientific research.” The Unilever-owned brand says the Beautypedia Skin Care Ingredient Checker delivers the most comprehensive and accurate formula analysis available, “relying...
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